You know, I’m asked that question alot. So how do I answer it? I firmly believe that if you compare “apples to apples”, True Blue Coffee Roasters puts out a far superior line of coffee. We micro-roast to order only the finest Fair Trade Certified beans in batches of less than 15 pounds, have incredibly rigid quality control standards, and ship orders immediately.

But, there are some coffee drinkers who might really enjoy Starbucks coffee, not just one type but all of it. Who? Since Starbucks is known to roast all their coffees slightly darker than the average coffee drinker prefers (OK, I’m going easy on them), people who prefer a darker roast might like them. Or maybe since there are so many Starbucks in the U.S., some people have simply become used to the taste of Stabucks. And the convenience of having so many locations brings people back again and again.

This isn’t going to be a bash Starbucks post, True Blue really owes alot to them. If it wasn’t for Starbucks making higher-quality coffee so mainstream, micro-roasters like True Blue probably would not exist. There wouldn’t be enough demand for great coffee to support us. Starbucks made their customers want even better coffee, so specialists like True Blue are thriving.

So, may I ask you? Since I’m sure you’ve tried Starbucks in the past, have you tried True Blue? If not, let me recommend our Papua New Guinea (medium roasted). Then you can answer the question yourself…Is True Blue better than Starbucks?